7940 Victoria Drive, Ste 102 Victoria, Minnesota | (952) 855-4351


With thirty years of experience behind the brand, Principle is a premium denim company with true American character and soul. Their mission is to bring exceptional styles, using only the highest quality materials, back to the premium denim market, at a price that makes you feel great.
 When you put on a pair of our jeans, feel their fit, and see how their designs compliment your image, we hope you are inspired to be different.


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